Some people think that makeup is a frivolous pursuit. The act of beautifying oneself can seem to lend itself towards vanity or being overly concerned with keeping up with trends but in actuality, makeup can mean so much more than that. Some might argue that makeup is actually an art.
Creating looks using products such as highlighters, blush, bronzers, lip color and mascara is not as easy as it looks, it often requires many hours of practice to be able to apply makeup in a way that achieves either a customer’s desired look or the look that the makeup artist is going for. It can be a painstaking process to apply smokey eyeshadow in such a way so that it does not appear to be sloppy and makes the wearer look sophisticated versus looking as though they simply did not get enough sleep the night before (https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns). It takes effort to ensure that someone’s mouth is the right color of red that gives them a smile that is camera ready and the envy of other beauty afficionados.
Some people could probably even argue that applying makeup is an art in its own right. This is because the application of makeup requires skill and like all good art well applied makeup can evoke positive emotions in people. People can find themselves captivated by a face of beautifully applied makeup in the same manner that they can find themselves being moved by a master artist’s oil painting of the night sky above a quaint medieval village. The only difference is that while most people will have to make a trip to an art museum to experience the art that is created by a painter or a sculptor they can experience the craft of makeup simply by taking a stroll down the street or looking to social media to see the ways that amateur and professional makeup artists are pushing the boundaries of what makeup can achieve. One might say that makeup is actually an art form because makeup can also evoke positive emotions in the person that is wearing it and what is the purpose of art but to move the people that are experiencing it? This means that the work of companies that are in the beauty industry is not as frivolous as some might think and that companies such as Lime Crime are actually contributing to society and ideas about aesthetics in a very important way.
Lime Crime is a beauty company that was founded by Russian-born entrepreneur Doe Deere. Doe Deere actually first got her start in the world of music and later on transitioned into the worlds of makeup and beauty. According to a report she moved to New York City to work as a musician and was once part of a band. As many people know being a musician is not easy at all. It requires a lot of persistence and the ability to learn how to market oneself and how to build a brand. Doe was able to apply everything that she learned while she was committed to pursuing a career as a professional musician to her decision to build an independent beauty company. Doe Deere was able to successfully translate the lessons that she had learned from her pursuit of a music career into knowledge that would help her build a beauty brand that has a following all around the world.