The RealReal has become a very important part of the consignment industry. In the past the concept of the consignment store was seen as something that was for used items that the working class or poor people used when looking for deals. Today this is changing completely. The RealReal has become the type of environment that caters to people that are looking for luxury products. This means that their are upper class people that are interested in what the RealReal has to offer.
People that are looking for items like purses and watches can find pictures of these items on Instagram. That has become one of the things that has allowed this company to grow in a very short time frame. People know about the various items that are being sold through social media. This has made it an extremely popular website, but it is also growing to the point where a physical store in New York is on the horizon. This will give even more people a chance to see what The RealReal has to offer.
This has easily become one of the most popular sites for the millennial generation because it puts things in better perspective for the young generation that is trying to save money. They want to have some of the finer things in life, but they are also concerned about saving for the future.
The RealReal is the type of website that gives these millennials the ability to do both. They have the ability to get some of the name brand items that they would like, but they also have the ability to save money. There are a lot of opportunities out there for people to get name brand items, but people prefer The RealReal because they know that these are authentic items with guarantees.