L’Oreal announced that it would be using the Paris Fashion Week to pass a strong message of inclusivity. Le Defile L’Oreal Paris was held on September 30 on a tailor-made river catwalk situated in River Seine. The catwalk was designed to be seen by all attendees that gathered on the sides of the river and was also open to the public broadcast live through social media platforms. The runway event was the brand’s opportunity to share an extraordinary experience with everyone in and out of the world fashion. The management was delighted to invite thousands of attendees to celebrate every element of the brand’s DNA through creativity, fashion, as well as diversity.
Diversity in the beauty of women was the main message in the staged event. Being a celebrity-studded fashion runway placed on a floating platform in Central Paris, some of the primary people that were present include Eva Longoria and Nikolaj Coster of Game Of Thrones. Moreover, the event was a chance for the brand to showcase some of the latest looks in fashion. The management was also determined to bring out everyone’s beauty across the world. Val Garland, L’Oreal’s makeup artist and Stephane Lancien, the global hair artist created about 70 new hair as well as makeup looks for the special year.
L’Oreal was founded in 1953. The brand has become one of the world’s leading cosmetics company. It owns a broad spectrum of consumer brands including Garnier, Lancome, Maybelline, and perfume brands such as Ralph Lauren in addition to Giorgio Armani. The company also owns various facial cleaners such as Pacific Bioscience Labs and SkinCeuticals among others.
Behind the success of LO’real is an excellent leader called Nicolas Krafft. He is the vice president of the global business development in the firm. Krafft has multiple years of experience in sales and marketing since between 2002 and 2004 he served as the marketing director for Kerastase. He then earned a promotion to serve as the general manager for L’Oreal. Between 2011 and 2013, he was the deputy manager for Eastern Europe. Nicolas Krafft understands the dynamics of succeeding in the industry that welcomes new fashion and beauty brands often.