Deere opens up to readers on what she feels it means to be a “cult” brand and why she believes Lime Crime is different from other brands.
But before we get into the success of Lime Crime, let’s talk about the lady, herself: Doe Deere.
Just who is Doe Deere.
A beauty mogul.
A girl boss.
The Queen of Unicorns.
Deere is all of these things and much more.
Aside from being a wife and a mom to some furry companions, she is also a leader.
A star who inspires women and girls alike.
How is Deere able to inspire so many people?
It could be due to the fact that she isn’t afraid to be who she is.
Deere has always done things that she believed in, from selling temporary tattoos at the age of 13 because she thought they were cool to starting her own clothing line.
What was the name of her clothing line?
Believe it or not, her line was called Lime Crime.
Lime Crime has since become the powerhouse cosmetics company that we know it as today, but knowing that it started as a small e-commerce store is a fun fact.
As the saying goes, mighty oaks from small acorns grow.
Deere was born in Russia but left her hometown at the age of 17 to pursue a fashion degree.
Although she didn’t finish her degree, she still ended up reaching her dreams and achieving some amazing goals.
Some time after her FIT days, Deere launched Lime Crime, the makeup line.
In her own words, the company is a “cult” brand because it’s unique.
According to the Queen of Unicorns, that is what it means to be a cult brand: to simply be unique.
And unique Lime Crime is!
Boasting bright and bold hues that can achieve any desired look, Lime Crime is a force to be reckoned with within the beauty industry.
This is partly due to the fact that the company offers products that not many other makeup brands can say they have: vegan products.
Cruelty-free products are becoming increasingly popular even amongst those who don’t live fully vegan lifestyles.
Being able to use products that are safe for humans and haven’t been tested on animals is one of the reasons that many people reach for Lime Crime over brands that have been in the industry for much longer periods of time.
Lime Crime gives consumers more options.
They are able to wear their favorite makeup looks without feeling guilty about contributing to animal cruelty.
They are able to color their hair so that their locks resemble a stormy day or shiny mermaid’s tail.
They are even able to think back fondly on their childhoods as they pop open that Polly Pocket eyeshadow palette.
This, ladies and gentlemen, is what it means to be a cult brand and a leader in innovation. Learn more: https://www.linkedin.com/in/doedeere