Doe Deere

Doe Deere was born and grew up in Russia. At age seventeen, Doe, officially decided to move and moved all the way to the United States. She lived in New York City for about fifteen years before moving and she now resides in Los Angeles, California. As she spent time in New York she went on and followed one of her dreams of becoming a musician. She joined a band while there and even met her husband who was also apart of the band. The two both wrote the music and learned to promote while working together. The music industry helped her grow and learn about the industry and marketing.


Deere began to appreciate all the support she was receiving and also grateful for the supporters and fans that came with being a musician. Her career in music is what inspired her to move forward towards the makeup industry. Even when Doe Deere was younger she had an entrepreneurial heart and mindset. While she was growing up in Russia, she had her first business at only thirteen years old. Her business pertained of her selling temporary tattoos, which she really enjoyed.


Also while in New York Doe Deere enrolled in FIT. She took up a major in fashion design. This is where her fashion background started from. Doe Deere always loved bright colors and colors that were very unique but she would always have trouble finding those sort of colors in the makeup lines. She then decided that she would start creating those colors herself instead of looking for them in other brands. To her surprise a lot of people loved the colors as well and it helped the company become very profitable.


Ever since starting her own makeup line in 2008, Lime Crime, Doe Deere has made much success. She was even named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. Doe was inspired by her favorite color to go with the name ‘Lime Crime‘ because of it’s brightness. She has also says that the name, ‘Lime Crime’, stands for rules and breaking them in the makeup area while also not being scared to color out of the lines. She created the brand as a place to have fun with makeup and color while not taking yourself too seriously!


Doe Deere is an inspiration to many and she also helps to inspire those who are starting out or who are thinking about starting there own businesses one day! Learn more:

Insightful Facts about Doe Deere

Doe Deere has attained a lot of success in her life and proved to people that every individual could succeed regardless of their color and background. She is currently reaping big from the launch of her successful cosmetic brand Lime Crime. She has in the past years served as a great inspiration to many people, mainly due to the successes she has achieved at a young age. Doe has always been ambitious and determines towards delivering the best in her career, and her commitment has led to her to wherever she is now.

The founder and Ceo of Lime Crime started her career from a humble background, and she has always served as an example to many youths in the modern world. The young investor encourages other individuals aspiring to be entrepreneurs not to give up on their dreams but instead put their best towards achieving them. She believes that everyone is capable of attaining all their set goals as long as they set plans and unique strategies to guide them through their journey to success. Through the launch of her cosmetic line, the renowned entrepreneur believes that every individual has her sense of style and should not be afraid to confidently walk with it as long as they are comfortable and happy for themselves.

Doe launched the cosmetic brand in 2008 at the beginning of Halloween. She strives to find the perfect cosmetics to fit her skin color is the primary reason she started the name, which could later serve a great deal to many people. The firm then introduced a broad range of lipsticks with magical colors that saw a significant number of individuals opt to use them. Her development of a Unicorn all product mind also marked her most notable success in her career, which has been a source of a great inspiration to her and other young individuals with a plan to venture into the field of entrepreneurship.

Besides, Doe is ambitious and kind-hearted. She always gives room to everyone with a dream to establish their firms and serves as a source of encouragement to many individuals all over the world. Her successes are a great inspiration to many people around the globe and the entire parts of the United States. Though she started from a humble background, Die has proved to people that success is always meant for everyone who puts their best towards accomplishing their set goals. Learn more:

Do Deere’s Incredible Insight on Finding Your Business Niche

While starting a business can be difficult, it rewards. Before you start a business, you need to consider a few essential factors. For example, your passion, business plans, and capital can help keep your idea alive. Modeling your enterprise after a successful entrepreneur can help you propel your venture in the right direction. Do Deere, is a successful entrepreneur whose business model has inspired many aspiring entrepreneurs to follow her footsteps.


About Do Deere


Do Deere is passionate about makeup world and has turned it into a cosmetic line. Over time, her venture has gained popularity. In fact, Do Deere’s Lime Crime cosmetics brand of cruelty-free and bright hues products has helped her step into the spotlight. Her lines of lipsticks, eyeshadows, and nail polishes are beautiful and colorful. Since starting her business in 2014, it has grown exponentially. Do Deere’s ideas and passion are an inspiration to many aspiring entrepreneurs.


According to Do Deere, business ideas are drawn from one’s passion. Only a few businesses haven’t come from passion. Your passion will help you bring your business idea to the market. Driven by her passion for mixing passions with business ideas, Do Deere’s cosmetic line has become popular recently. Seek assistance from if you want to turn your passion into a business venture. Notably, passions are not always good business ideas. Therefore, it’s important to look into the market trends to determine whether your passion is ideal for a new business or not.


The process of planning your business details begins with laying down your passion. You need a business plan at the initial startup of a business. That helps avail everything needed before taking your next step. A business plan will not only help you in keeping everything in order, but ease the process of financing. Banks and loan issuers often look at your business plan to determine whether they can invest in your business or not. However, you need to consider a few factors before finishing up your business plan. Note that the initial startup requires determination, time, and resources. If you are not determined to toil, spend hours working for little or no pay, or spend your savings, then you are not set to launch a business plan. Learn more:


Why Indie Beauty Brand Lime Crime Proves That Makeup Is An Art

Some people think that makeup is a frivolous pursuit. The act of beautifying oneself can seem to lend itself towards vanity or being overly concerned with keeping up with trends but in actuality, makeup can mean so much more than that. Some might argue that makeup is actually an art.


Creating looks using products such as highlighters, blush, bronzers, lip color and mascara is not as easy as it looks, it often requires many hours of practice to be able to apply makeup in a way that achieves either a customer’s desired look or the look that the makeup artist is going for. It can be a painstaking process to apply smokey eyeshadow in such a way so that it does not appear to be sloppy and makes the wearer look sophisticated versus looking as though they simply did not get enough sleep the night before ( It takes effort to ensure that someone’s mouth is the right color of red that gives them a smile that is camera ready and the envy of other beauty afficionados.


Some people could probably even argue that applying makeup is an art in its own right. This is because the application of makeup requires skill and like all good art well applied makeup can evoke positive emotions in people. People can find themselves captivated by a face of beautifully applied makeup in the same manner that they can find themselves being moved by a master artist’s oil painting of the night sky above a quaint medieval village. The only difference is that while most people will have to make a trip to an art museum to experience the art that is created by a painter or a sculptor they can experience the craft of makeup simply by taking a stroll down the street or looking to social media to see the ways that amateur and professional makeup artists are pushing the boundaries of what makeup can achieve. One might say that makeup is actually an art form because makeup can also evoke positive emotions in the person that is wearing it and what is the purpose of art but to move the people that are experiencing it? This means that the work of companies that are in the beauty industry is not as frivolous as some might think and that companies such as Lime Crime are actually contributing to society and ideas about aesthetics in a very important way.


Lime Crime is a beauty company that was founded by Russian-born entrepreneur Doe Deere. Doe Deere actually first got her start in the world of music and later on transitioned into the worlds of makeup and beauty. According to a report she moved to New York City to work as a musician and was once part of a band. As many people know being a musician is not easy at all. It requires a lot of persistence and the ability to learn how to market oneself and how to build a brand. Doe was able to apply everything that she learned while she was committed to pursuing a career as a professional musician to her decision to build an independent beauty company. Doe Deere was able to successfully translate the lessons that she had learned from her pursuit of a music career into knowledge that would help her build a beauty brand that has a following all around the world.


Doe Deere: Blazing a Neon Trail for Female-Fronted Businesses

If you know anything about makeup, it’s likely that you’re familiar with the Lime Crime line that was created and promoted by Doe Deere, a young and ambitious woman. Formerly from Russia, Deere has been in the United States since the age of 17 – and she’s put these years to good use. Since 2004, when she registered the Lime Crime domain on eBay, Deere has moved forward… not in small steps, but in leaps and bounds. Even though she has transitioned from running the company solo out of her home to having offices and a dedicated team to help her, the focus hasn’t strayed from quality; the Lime Crime line of products goes through a strict and rigorous approval process before they’re offered to the public. Learn more: Deere’s presence in the makeup and fashion communities stems from her initial desire to give people options that they otherwise would not have. This, to her, meant bold, striking colors that could create (or compliment, for the less daring) any look without feeling cheap or overdone. Sure wearing neon colors on the eyes and face is going to stand out in a crowd, but the people that choose to use these products are similar to Deere: confident, fun, and adventurous. These are products that initially filled a void in the world of makeup, and even though there are more companies that offer the “off the wall” makeup options for consumers, Lime Crime has still found many ways to stand apart from and above the competition. Deere’s product line today is a lot different than it was in 2008, because it includes things like hair dye, nail color and makeup brushes along with her staple products like lipstick and eye shadow, which are the cornerstones of the Lime Crime line. Deere’s products are a lot like her – bold, daring, bright and “in your face”, which gives people a good idea what to expect when looking into her or her products. Not only are these products ones that Deere stands behind, they’re products that 100% of the population could use, since the entire line is Vegan and cruelty-free, something that makes a true statement about the company and the founder as a whole. Deere’s not just trying to appeal to a specific type of consumer – this line of makeup is available to everyone, no matter their beliefs or lifestyle. As a female entrepreneur, Deere has faced her share of adversity frustration throughout the duration of her career, but she’s come out on top by focusing on what matters and what she believes in: her products and her customers. Each customer is affectionately referred to as a “Unicorn” because Deere believes that each individual is unique and should be able to express themselves in any way that they want, and that’s how she has approached managing and operating the business. Deere found success in a line of products that offered something new, different and exciting, and it’s worked for almost a decade. Setbacks were learning experiences, and each online review is a chance to listen to the feedback from the people that get the most out of her products. Success for Doe Deere was inevitable, because when people believe in something as strongly as she does her product offerings, failure is not ever an option. Learn more:

The Colorful World Of Lime Crime Creator Doe Deere

Known to her fans as the “Queen of Unicorns”, beauty entrepreneur, Doe Deere, created the Lime Crime make-up brand back in 2008 when she noticed that there were not many cosmetic companies that experimented with bright and unusual colors. She’s always had a passion for flashy or rainbow-inspired colors, saying that they make her feel free to be herself and express herself without worrying about being judged by others.


Doe Deere was born and raised in Russia, but moved to the U.S. when she was 17 years old. Upon entering the country, she had aspirations of being a musician, which she became while living in New York City. She credits her past experience as a musician with having taught her about marketing and career planning. She also met her husband when they were in the same band together back then.


Currently residing in Los Angeles, California, she lived in New York in the Manhattan and Brooklyn areas from 1998 to 2012. While she was there, she attended the Fashion Institute of Technology, or FIT, where she majored in fashion design. She’s said that she feels that make-up and fashion go hand-in-hand, and that hairstyles are a part of the equation as well.


The Unicorn Queen has also said that she’s always been imaginative and ambitious, and that her early entrepreneurial spirit led her to start her own little business at the age of 13 when she still lived in her home country of Russia. She sold temporary tattoos, which was a business she described as being a lot of fun.


In 2009, her company introduced what was named Unicorn Lipsticks to the market. The lipsticks offered many fun colors, and were unique and distinctive in the fact that they had a shiny and sparkly unicorn on their packaging. She mentioned being surprised that so many girls had started gravitating toward her brand of make-up. She was glad to learn that so many others shared her passion for eccentric colors when it comes to cosmetics.


Another lipstick line called Velvetines, was created in 2012, and this one was of the liquid variety. Deere has a hand in all areas of product development when it comes to her make-up offerings, and she markets them to both girls and boys who like to express themselves differently, like she does. Her Lime Crime products are cruelty-free, which means that her company doesn’t use animals in their testing procedures.


Doe Deere describes beauty as not only being about what’s natural or good-looking, but also about what feels right at the moment. Her advice to younger women who may want to become entrepreneurs is to follow their hearts and stay in touch with themselves. She feels that everyone has a special or unique skill that they can use to advance themselves with.


When the Lime Crime CEO and Founder was growing up, she said she felt very different from her peers, which led her to feel like she was alone. But she says that she later discovered that she, too, was a part of the universe, just like everyone else, and this is part of what encouraged her to start her own company that specializes in creating unique products for others who, like her, want to celebrate the many colors of life. Learn more:


Business Start Up Inspiration Created by Lime Crime Founder Doe Deere

Many people will find themselves struck with the idea of starting their own business. It is vitally important to find your niche and work within it first. Doe Deere is a wonderful example of a person who realized a need for a product that was within her design niche. Doe started out as a designer with an Ebay store. While she was hoping to finalize her looks with creative colored make up she found the variety in the marketplace lacking. Doe decided to follow her creative niche and begin creating her Lime Crime brand of unicorn colored cosmetics. Learn more:

Doe stayed focus on what her end goal was and understood that dedication and hard work were necessary for success. Many people will discover the early start up process of a business can seem daunting. You will work long and late hours and see little reward for your hard work. Sometimes you will have to think very fast on your feet to trouble shoot because during the startup process anything can go wrong. Product design or store set up can have problems as well as financial issues that may arise. Keep a detailed business plan on hand to help you stay organized throughout the startup process.

Once Doe created Lime Crime and she saw success with her product line she realized that being complacent would not further her business. Her customers loved her product but by expanding her product line to cover nails, facial pallets and hair color she expanded her customer base and was able to grow her business. When you start up your business you cannot simply create one theme and be done with it. You must continually reflect upon the companies needs and brainstorm for new creative ideas that will help reach out to more customers. Marketing is also important during the early years of a business. When your business is new not many people will know about you or your product. Reaching out to the community and advertising or participating in community events is a wonderful way to bring attention to your business. Doe deeply cares for animals and has recently created a product line that will benefit a local animal shelter. She was able to expand her business name into the animal loving community. She also holds true to her beliefs and her products are all vegan and cruelty free. Look to other successful individuals and take into consideration what it took for them to succeed when you are in the early parts of your business start up process. Learn more:

Whitney Wolfe’s New App To Help Find Your New BFF

Whitney Wolfe, the founder of Bumble, has created a new app that is different from the original app, but works in tandem on the same application if individuals already have the Bumble app. The app named “BumbleBFF” works in much the same way as the existing Bumble app. In order to use BumbleBFF users must download the Bumble app which will ask the user to sign into Facebook. BumbleBFF uses the Facebook algorithms to link people to potential friends with the same interests and tastes. Once the system finds potential friends with the same interests, users can view each person and swipe left if the user is not interested. Potential matches will sit in the app for review for 24 hours before being removed as inactive.

Follow Whitney Wolfe on Instagram

There are numerous security features with this app also such as face recognition where app users need to take a picture so that it can be matched to their profile picture. This feature cuts down any app hacking that could happen. Whitney Wolfe explained what she felt was the need for this dating app. Whitney stated that with people, especially woman who are waiting longer to find committed relationships, building lasting friendships is becoming more important than ever. The first week statistics seem to back this reasoning as Bumble BFF received more than one million swipes by users.

Twenty-Six year old Whitney Wolfe is the CEO and creator of Bumble. This app is designed to be used as a relationship app where users can view potential matches online. Whitney Wolfe has a vision of creating a business app of Bumble for networking, linking companies and employees together for a seamless integration of business, personal, and romantic contacts. To learn more about Bumble and Bumble BFF, please click here.

Julie Zuckerberg is a New York Based Expert Recruiter

Julie Zuckerberg is a New York-based famous recruiter. She is known for her expertise in talent acquisition and management. Since 2014, she is working at Deutsche Bank as an Executive Talent Acquisition Lead. Very often she gets to work with business leaders of different sectors. She guides process improvement and develops recruitment strategies. Many companies approach her for developing and negotiating top management offers. In addition to this, she coaches recruiter teams and counsel leadership and executive committees. Zuckerberg served at Talent Acquisition as an Executive Recruiter. Her job was to deal with business relationships and taking care of contract governance. She has an outstanding career of fifteen years. She used to work at New York Life Insurance Company before joining Deutsche Bank.



Before serving at New York Life Insurance Company, Zuckerberg has worked as Vice President and Executive Recruiter for more than six years at Citibank. Her role was to negotiate senior level complex job offers, advice on recruitment strategies, and international sourcing of talent. Julie Zuckerberg worked at Hudson as Director of Candidate Placement before joining the Citibank. She had involvement in various activities such as recruitment of case managers, temporary support staff, paralegals, and attorneys. Different corporations, financial institutions, and legal firms hired her for recruiting temp-to-hire positions. In addition to this, she headed conflict resolution and counseled & coached employees. Her sound work ethics and the great educational foundation are the reason behind her successful career.



Julie Zuckerberg initially decided to study philosophy at the City University of New York-Brooklyn College. During the study, she changed her mind and applied to New York Law School. As a result, talent acquisition became her area of interest and career. When it comes to teachers and mentors, Zuckerberg has always been very lucky. She worked with many extraordinary people who became her mentors during the initial phase of her career. She is a famous recruiter today because of those people. They broadened her skill set to higher levels. Today Julie Zuckerberg is a shining star of the corporate world. She is a versatile professional with outstanding skills like human resources, conflict resolution, employee training, coaching, acquisition & management, sourcing, and team leadership. She takes great interest in all those technological advancements which are helpful for increasing the efficiency of different industrial sectors. With so many activities in her professional life, Julie Zuckerberg also takes out time for herself. She is a true resident of New York City which is known for its vibrant culture. She enjoys everything that New York City offers to its residents and visitors. Her colleagues and friends believe the reason why she constantly comes up with new ideas and amazing strategies is due to her city. Another amazing side of Julie Zuckerberg’s personality is advocating for the rights of human beings, animals, and historically underprivileged communities.

Focus on Malini Saba and Helping Women & Children At-Risk

Malini Saba, the founder of Stree, gave her story on the 1000+ stories campaign about the foundation. Malini founded Stree to help at-risk women and children found in the developing world. Malini has worked so hard to get to where she is currently and wishes to make the world better. She chose to assist women and children as they are the future by ensuring they have access to educational opportunities, healthcare and safety keeps their future bright. Malini defines success as doing what one loves and achieving the set objectives while smiling. Malini considers getting her daughter as the biggest success in her life as it unraveled the reason why she started the Stree foundation.

Philosophy and Role Model

Malini’s philosophy has been to always reflect on what happened in the past (in personal life or business) and learn from it since it cannot be changed. Her biggest challenge in the foundation has been dealing with the governments in developing countries. Lastly, she identifies Mother Theresa as her most important role model due to taking positive action to assist marginalized people while other people just spoke about it.

About Malini Saba

Malini Saba is without a doubt one of the top philanthropists and investors in the world from South Asia. She is the Chairman of Saban and has various investment interests in the United States, gas and oil properties in China and real estate ventures in India and Australia. She is a philanthropist and started Stree in 2001 to change the way at-risk and low income women and children perceive themselves and the role they hold in the society. Her efforts have been supported by Queen Noor of Jordan and US President Bill Clinton. She offers women access to legal empowerment, healthcare and forum to grassroots movements to public policy connection in India, Central America, Eastern Europe and Africa.

About Stree

“Stree: Global Investments in Women” was founded by Malini Saba in 2001. It is a non-profit organization aimed at assisting women and children who are at-risk and low income earners. The philanthropy assists children in the developing world access to educational opportunities, healthcare and a safe haven to live. The foundation has supported orphanages across Laos and Sri Lanka to ensure they have a brighter future. Stree has in 2016 donated $373,000 to Ecuador Earthquake victims, over 1,000 blankets and tents to the NYC homeless and $5,000 in scholarships to Ghana’s school-aged girls.