The social media website, Pinterest, has recently made headlines because of the company’s inclusion of adoption and surrogacy insurance in its already well rounded employee benefit package. The company has become well known for its treatment of employees and has earned a coveted position Forbe’s best places to work list. The company is adding adoption and surrogacy benefits in response to a published report regarding the overwhelming shift in American families toward alternate ways of parenting. These new changes to the benefit changes are expected to increased the overall employee satisfaction rate with Pinterest’s facilities.
Pinterest was developed and launched in 2009 when an innovator decided that social media users could be engaged by an idea-oriented website (as opposed to a more interactive Facebook or Twitter themed website). Pinterest’s idea focused, visual website became popular within a year of its initial launch. The site centered around photos of home decor, fashion, art, and exercise and gained 1 million users in its first year. The company continued to experience large amounts of success in a relatively short period of time. Company heads developed corporate offices and expanded Pinterest’s brick and mortar facilities to 14 different states.
By the early part of 2012, Pinterest had amassed nearly 12 million new subscribers and had expanded its employee count to over 1500 individuals. During this time, Pinterest executives intentionally cultivated a work culture that allowed employees to receive a unique experience. Employees were encouraged to view themselves as contributors to the creative experience that Pinterest provides for its subscribers. In an effort to help this process along, employees were paid highly competitive salaries, received lucrative bonuses, and received three months of paid maternity and paternity leave. In fact, Pinterest’s benefit package is considered one of the most progressive packages available in todays’ market and is often listed as the reason that employees choose to work in the facilities. The company announced recently that it would continue to change the benefit package to better ensure that employee needs are met with regards to family planning.