The Colorful World Of Lime Crime Creator Doe Deere

Known to her fans as the “Queen of Unicorns“, beauty entrepreneur, Doe Deere, created the Lime Crime make-up brand back in 2008 when she noticed that there were not many cosmetic companies that experimented with bright and unusual colors. She’s always had a passion for flashy or rainbow-inspired colors, saying that they make her feel free to be herself and express herself without worrying about being judged by others.

 

Doe Deere was born and raised in Russia, but moved to the U.S. when she was 17 years old. Upon entering the country, she had aspirations of being a musician, which she became while living in New York City. She credits her past experience as a musician with having taught her about marketing and career planning. She also met her husband when they were in the same band together back then.

 

Currently residing in Los Angeles, California, she lived in New York in the Manhattan and Brooklyn areas from 1998 to 2012. While she was there, she attended the Fashion Institute of Technology, or FIT, where she majored in fashion design. She’s said that she feels that make-up and fashion go hand-in-hand, and that hairstyles are a part of the equation as well.

 

The Unicorn Queen has also said that she’s always been imaginative and ambitious, and that her early entrepreneurial spirit led her to start her own little business at the age of 13 when she still lived in her home country of Russia. She sold temporary tattoos, which was a business she described as being a lot of fun.

 

In 2009, her company introduced what was named Unicorn Lipsticks to the market. The lipsticks offered many fun colors, and were unique and distinctive in the fact that they had a shiny and sparkly unicorn on their packaging. She mentioned being surprised that so many girls had started gravitating toward her brand of make-up. She was glad to learn that so many others shared her passion for eccentric colors when it comes to cosmetics.

 

Another lipstick line called Velvetines, was created in 2012, and this one was of the liquid variety. Deere has a hand in all areas of product development when it comes to her make-up offerings, and she markets them to both girls and boys who like to express themselves differently, like she does. Her Lime Crime products are cruelty-free, which means that her company doesn’t use animals in their testing procedures.

 

Doe Deere describes beauty as not only being about what’s natural or good-looking, but also about what feels right at the moment. Her advice to younger women who may want to become entrepreneurs is to follow their hearts and stay in touch with themselves. She feels that everyone has a special or unique skill that they can use to advance themselves with.

 

When the Lime Crime CEO and Founder was growing up, she said she felt very different from her peers, which led her to feel like she was alone. But she says that she later discovered that she, too, was a part of the universe, just like everyone else, and this is part of what encouraged her to start her own company that specializes in creating unique products for others who, like her, want to celebrate the many colors of life. Learn more: https://www.limecrime.com/pages/our-founder

 

Business Start Up Inspiration Created by Lime Crime Founder Doe Deere

Many people will find themselves struck with the idea of starting their own business. It is vitally important to find your niche and work within it first. Doe Deere is a wonderful example of a person who realized a need for a product that was within her design niche. Doe started out as a designer with an Ebay store. While she was hoping to finalize her looks with creative colored make up she found the variety in the marketplace lacking. Doe decided to follow her creative niche and begin creating her Lime Crime brand of unicorn colored cosmetics. Learn more: https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns

Doe stayed focus on what her end goal was and understood that dedication and hard work were necessary for success. Many people will discover the early start up process of a business can seem daunting. You will work long and late hours and see little reward for your hard work. Sometimes you will have to think very fast on your feet to trouble shoot because during the startup process anything can go wrong. Product design or store set up can have problems as well as financial issues that may arise. Keep a detailed business plan on hand to help you stay organized throughout the startup process.

Once Doe created Lime Crime and she saw success with her product line she realized that being complacent would not further her business. Her customers loved her product but by expanding her product line to cover nails, facial pallets and hair color she expanded her customer base and was able to grow her business. When you start up your business you cannot simply create one theme and be done with it. You must continually reflect upon the companies needs and brainstorm for new creative ideas that will help reach out to more customers. Marketing is also important during the early years of a business. When your business is new not many people will know about you or your product. Reaching out to the community and advertising or participating in community events is a wonderful way to bring attention to your business. Doe deeply cares for animals and has recently created a product line that will benefit a local animal shelter. She was able to expand her business name into the animal loving community. She also holds true to her beliefs and her products are all vegan and cruelty free. Look to other successful individuals and take into consideration what it took for them to succeed when you are in the early parts of your business start up process. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur