The creator of Lime Crime, Doe Deere, has always had a love for creativity. She has always used makeup and fashion as a way of expressing who she is. Before her famous makeup brand evolved, she had her own clothing line she sold on eBay. But as she tried on her clothing, she wanted to wear makeup that matched, but she couldn’t find any bold colors to do so, therefor she created her own. In creating her own makeup, she realized that this was her true passion and calling, and she decided to make a career out of it.
In 2008, she launched her business and her first products in Lime Crime, and the rest became history. People around the world fell in love with the unique products that this company had to offer. Doe Deere had a passion for makeup and fairytales, so she combined the two and came up with a masterpiece. Her makeup products will make you feel like you are in a fairytale movie with princesses and queens. You can get a feel of her love for fairytales by gazing at the names of her makeup products, and the bold and fun colors they feature.
They have several different products to choose from such as eye shadow pallets, unicorn lip stick, new plushies soft lipstick, metallic lipstick, glittery lip gloss, pop on nails, highlighter, and so much more. They also have a brand new semi permanent unicorn hair dye, which feature several different unique colors. They also have a brand new eye shadow pallet called the XL venus pallet, which has 18 different colors in the pallet.
Doe Deere has had a massive amount of success with her business, but she plans on taking her dreams and love for fantasies to a whole new level in the near future!
Find out more about Lime Crime: http://www.ilovelimecrime.com/
When any company expands into another country, they must learn the shipping rules, the duties and taxes on the product they sell and the consumer protection laws that the country has in place. Lime Crime had to evaluate all of those things and more before expanding into China. In addition to the governments rules and regulations, they also had to contend with Chinese counterfeiters who had sold more than a million dollars worth of fake Lime Crime products last year.
Now their global general manager had to map out a distribution plan that could get Lime Crime products into the hands of the excited and clamoring Chinese consumer. The Chinese woman was already familiar with Lime Crime and they already had a loyal following in China. All they needed to do was generate some excitement and get everyone ready for the availability to obtain Lime Crime through a legitimate resource.
It wasn’t feasible to sell Lime Crime through any Chinese retailers, because cosmetics sold in China had to be tested on animals and that’s a no-no at Lime Crime. Their products are strictly vegan, so there would be no animals harmed to produce any product on the Lime Crime line. Consequently, the only way for a Chinese woman to own a Lime Crime product was for her to buy it directly from the maker.
Lime Crime simply was able to handle the logistic intricacies of the Chinese market either. They decided to bypass all of that with their partnership with an ecommerce retailer called Revolve. They were expanding into beauty products, so working with Lime Crime was a great fit. It was timely meager for both parties.
They proceeded to market the upcoming availability of Lime Crime through Revolve by spreading the news to their prolific and very popular influencers. These girls immediately told everyone, Lime Crime was available through one resource, Revolve. The diehard fan was quick to respond by placing their direct orders and Chinese sales were off to an excellent start.
Find out more about Lime Crime: https://www.bustle.com/p/how-much-is-lime-crimes-unicorn-hair-dye-these-unconventional-shades-are-super-affordable-48000