Jose Borghi: Storming the Brazilian Advertising World by Force

About Jose Borghi

Jose Borghi is a Co-CEO of Mullen Lowe Brasil. Mullen Lowe is one of the most famed advertising agencies in Brazil. He graduated in advertising from PUCCamp. He has always had a passion for advertising. This passion was to give birth to during his high school years when he attended Castro Neves Theatre and got to witness an exhibition at the theater.


In 1988, Jose began his career in advertising. He joined the Standard Ogilvy Group. His experience with this group gave him a much-needed boost in his confidence as an advertiser. He worked with Leo Burnett as the Vice President of Creation and President of the Agency. Jose Borghi has worked in many places, before becoming what he is today. He worked as a talent writer, FCB, and DM9/DDB.

In 2002, he founded the BorghiErh Agency. However in 2006, together with his business partner Erh Ray, they merged BorghiErh and Lowe and this gave birth to Borghi Lowe. In 2015, they renamed the Group into Mullen Lowe Brasil after a merger with Mullen. He now runs the ad agency together with his fellow CEO Andrė Gomes and more information click here.

They have a big number of clients namely; Close Up, Life Buoy, BR Grupo, Knorr, Kibon, Omo, Smart Fit, Unica e Votorantim and the list is endless. This Brazilian Advertising agency has also done a lot of successful advertisements such as; Campaigns for Honda, Parmalat’s “Mammals”, Carlinhos for Down’s Syndrome Association and Fiat’s “Rever Conceitos” and learn more about Borghi.


Jose Borghi is a man who has garnered a lot of awards in the advertisement field. In 1999, he got the Archive Editor Award. He has won the 20 Lions Cannes award, he received awards at the New York Festival, the London Festival, and the Clios Awards.

In 2009, he received the Agency/Creation Professional in the Professional Contribution Award of APP. He has also taken home an award as the Advertiser of the year in the 26th edition of São Paulo Columnist Award. He has made Brazil proud by representing them twice as a jury in Cannes in the years 2002 and 2013 and Borghi’s lacrosse camp.

A Brief Overview of Finding the Right Brazilian Lawyer

If you are facing a lawsuit or charges in Brazil, get legal representation right away! Luckily, there are many skilled Brazilian lawyers to choose from. In order to look for lawyers in Brazil, any search engine will be able to bring up the listings of lawyers in your area. To narrow down your search, add the specific charge or type of lawsuit that you need representation for in your search engine query. This will ensure that you find lawyers that specialize in the right area of law and read full article.

Once you find lawyers that specialize in the right area of law, it is time to begin reviewing them. First, you should make sure that their clients have had positive experiences. This is very easy to check by simply reading their online reviews. In addition, you should check that the lawyer’s credentials are legitimate. You can also see that they are involved with legal organizations.


Ricardo Tosto:

While there are many lawyers available in Brazil, Ricardo Tosto is often thought of as one of the best. In fact, he is so widely known that merely having him on your case will present an immediate good impression to courts located anywhere in the country! He has many years of experience in law, and he has defended a broad variety of clients. In fact, he has even worked with the government on legal issues and learn more about Ricardo.

Ricardo Tosto has a number of specialties. While he typically does not defend clients facing serious criminal charges, he is quite experienced with how the law pertains to business and finance. In addition to being an expert on the laws of Brazil, he is also experienced in international law.

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Alexandre Gama: The Creative Intellect

Alexandre Gama is creative head and executive of his very own company Neogama. The advertising agency was founded and established in 1999 by Alexandre Gama himself. The company has received many awards over the years, including winning a Lion from the Cannes Festival in only their first year of operation. Alexandre Gama has received numerous awards for his work, many of which stem from the degrees he received in communications and advertising.

The first job Gama held after graduation was as a Creative Director and Copywriter. Here he was awarded the title best copywriter of his generation. This is what motivated him to pursue his work in advertising. Alexandre Gama was recognized as one of seven most important businessmen in Brazil. That very same year, he was also awarded Agency Director of The Year. Some of his other awards include being recognized as one of the top three advertisers in Brazil as well as being named one of the ten most influential leaders in communication and advertising. Alexandre Gama was also given the title Company of The Year for the work his agency played in the Johnnie Walker campaign.

Neogama has also won many awards as a business entity. The agency was named Agency of The Year in 2002 and is the only company ever to win two Lions from the Cannes Festival in a single year. Alexandre Gama has partnered up his company with BBH and Publicis Groupe in previous years but he currently serves as sole proprietor and operator of the agency.

In addition to Alexandre Gama’s contributions to the advertising industry, he has successfully immersed himself into other creatives fields. He has had his own artwork displayed at the Brazilian Art Museum and is responsible for the creation of a one of a kind music project called VIOLAB.