Brazil’s Economy Is Opening The Door For Foreign Investors According To Luiz Carlos Trabuco Cappi

Brazil is pulling out of an economic funk that gave investors indigestion and gave Brazilians a nightmare they couldn’t wake up from for over two years. But Brazil doesn’t give up. And according to executives like Bradesco Chairman Luiz Carlos Trabuco Cappi, the country will never give up. According to the Central Bank, Brazil’s business confidence is at the highest level in four years. And Brazil’s 2017 93.1 Getulio Vargas Foundation’s Economic Climate Index (ICE) level was the highest level in three years. In 2014, Brazil’s level was 95.7.

Businesses in Brazil are merger and acquisition targets these days, and investors are jumping on the bandwagon in the country’s tech industry. Brazilian banks are breaking profit records, and the top banks are in expansion mode. Unibanco is chasing the global market, and Bradesco is focusing on the digital market, according to Cappi. Cappi knows a thing or two about expansion. He was a bank trainee in 1969 and a bank CEO in 2009. And he never left Bradesco in the process. But Cappi finally hit the top of the banking mountain when long-time banker Lázaro de Mello Brandão decided to hang up his lending gloves and move on. Some bankers say Brandão and Cappi have similar banking styles, and there is some truth in that statement. Brandão got his start in banking in 1943 when Bradesco founder Amador Aguiar needed someone he could trust. When Amador Aguiar died in 1993, Brandão took over as Chairman of the Board.


When Brandão needed someone he could trust, Cappi was the man Brandão wanted to work with. Cappi is not a finance man by formal education standards, but by banking standards, Cappi is a financial rock star. Brandão gave Cappi the CEO position in 2009, and Bradesco felt the power of this top executive team. Cappi surrounded himself with capable executives, and Brandão and the other directors kept Bradesco in the news by acquiring HSBC’s Brazilian offices, and by expanding the dollar amount of assets the bank has under management. Cappi was also part of the banking team that gave the bank the title of the second biggest bank in Brazil in terms of assets under management. Bradesco has more than $416 billion in assets under management.

Trabuco Cappi didn’t go to school to be a banker or an accountant. He was more interested in esoteric and human behavior courses at the University of Sao Paulo. Once he got his philosophy degree, Cappi had to have a degree in psychology, so he got one. All the Cappi’s psychology knowledge will be front and center as he picks a new bank CEO in February. The announcement won’t come until the annual bank meeting in March. But the buzz around bank headquarters is 58-year-old Domingos Figueiredo Abreu has a good chance of getting the job. But IT specialist Mauricio Machado de Minas is a hard man to overlook. He’s been with the bank for nine years, and he was instrumental in making the bank online friendly.

Cappi has a soft spot for the bank’s insurance division, Seguros. He was president of that division for six years. Octavio de Lazari is the current president and one of the top candidates for the CEO position. But investment executive Marcelo de Araujo Noronha is on the list, and he has the credentials to handle the job. So does operations vice-president Josué Augusto Pancini. Josué Augusto Pancini started his banking career with Bradesco in 1975. Fifty-nine-year-old André Rodrigues Cano is another solid candidate. Cano got his start in the banking industry in 1977. But many Bradesco branch employees think Alexandre da Silva Glüher will be the next CEO. Alexandre da Silva Glüher is responsible for putting the 2015, $5.1 billion HSBC deal together.

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