Facebook is the king of online advertising. They have one of the largest shares of the advertising world. In addition, they have a lot of options available that makes advertising easier on their platform. However, you need to know how to do Facebook advertising the right way. Fortunately, Lori Senecal has some good ideas on how to do this.
The first thing you need to know is that you absolutely need a goal. Without a goal, you will not be able to have any measure of success. Your goal can be anything, but it must be clear to you. Whether it is to drive traffic to your website, to collect leads, or just to get likes for your Facebook fan page, you need to know why you are on Facebook. Visit Adweek for more info.
Once you have a goal, you can move on to creating a plan. The plan must be clear and have simple steps that you can follow. Think of a plan that will help you reach your goal. For more details visit Medium.
You have to create Facebook ads that are effective. First of all, they have to be visually appealing. This means you need a very good image. You want an image that will stand out in newsfeeds and that will attract people’s attention. It also has to be something that people can relate to. Don’t talk in hyped up terms. Talk in simple terms that average people can relate to. A good idea is to include images that have real people. A big mistake is to include stock photos of objects such as a coffee mug or a laptop. People will not be attracted to look at such a picture. Make it fun and exciting as opposed to being overly promotional. People do not go on Facebook because they like seeing ads in their newsfeeds. Try to make it appear not as an ad but as a fun social post. Check out Crunchbase for more details.
Lori Senecal is an award winning businesswoman and marketer. She is the Chief Executive Office of Crispin Porter + Bogusky. She is responsible for maintaining global growth and coordinating the various offices they have around the world.