Jose Borghi: Storming the Brazilian Advertising World by Force

About Jose Borghi

Jose Borghi is a Co-CEO of Mullen Lowe Brasil. Mullen Lowe is one of the most famed advertising agencies in Brazil. He graduated in advertising from PUCCamp. He has always had a passion for advertising. This passion was to give birth to during his high school years when he attended Castro Neves Theatre and got to witness an exhibition at the theater.

Career

In 1988, Jose began his career in advertising. He joined the Standard Ogilvy Group. His experience with this group gave him a much-needed boost in his confidence as an advertiser. He worked with Leo Burnett as the Vice President of Creation and President of the Agency. Jose Borghi has worked in many places, before becoming what he is today. He worked as a talent writer, FCB, and DM9/DDB.

In 2002, he founded the BorghiErh Agency. However in 2006, together with his business partner Erh Ray, they merged BorghiErh and Lowe and this gave birth to Borghi Lowe. In 2015, they renamed the Group into Mullen Lowe Brasil after a merger with Mullen. He now runs the ad agency together with his fellow CEO Andrė Gomes and more information click here.

They have a big number of clients namely; Close Up, Life Buoy, BR Grupo, Knorr, Kibon, Omo, Smart Fit, Unica e Votorantim and the list is endless. This Brazilian Advertising agency has also done a lot of successful advertisements such as; Campaigns for Honda, Parmalat’s “Mammals”, Carlinhos for Down’s Syndrome Association and Fiat’s “Rever Conceitos” and learn more about Borghi.

Awards

Jose Borghi is a man who has garnered a lot of awards in the advertisement field. In 1999, he got the Archive Editor Award. He has won the 20 Lions Cannes award, he received awards at the New York Festival, the London Festival, and the Clios Awards.

In 2009, he received the Agency/Creation Professional in the Professional Contribution Award of APP. He has also taken home an award as the Advertiser of the year in the 26th edition of São Paulo Columnist Award. He has made Brazil proud by representing them twice as a jury in Cannes in the years 2002 and 2013 and Borghi’s lacrosse camp.

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