Lori Senecal Gives Advice for Facebook Advertising

Facebook is the king of online advertising. They have one of the largest shares of the advertising world. In addition, they have a lot of options available that makes advertising easier on their platform. However, you need to know how to do Facebook advertising the right way. Fortunately, Lori Senecal has some good ideas on how to do this.

The first thing you need to know is that you absolutely need a goal. Without a goal, you will not be able to have any measure of success. Your goal can be anything, but it must be clear to you. Whether it is to drive traffic to your website, to collect leads, or just to get likes for your Facebook fan page, you need to know why you are on Facebook. Visit Adweek for more info.

Once you have a goal, you can move on to creating a plan. The plan must be clear and have simple steps that you can follow. Think of a plan that will help you reach your goal. For more details visit Medium.

You have to create Facebook ads that are effective. First of all, they have to be visually appealing. This means you need a very good image. You want an image that will stand out in newsfeeds and that will attract people’s attention. It also has to be something that people can relate to. Don’t talk in hyped up terms. Talk in simple terms that average people can relate to. A good idea is to include images that have real people. A big mistake is to include stock photos of objects such as a coffee mug or a laptop. People will not be attracted to look at such a picture. Make it fun and exciting as opposed to being overly promotional. People do not go on Facebook because they like seeing ads in their newsfeeds. Try to make it appear not as an ad but as a fun social post. Check out Crunchbase for more details.

Lori Senecal is an award winning businesswoman and marketer. She is the Chief Executive Office of Crispin Porter + Bogusky. She is responsible for maintaining global growth and coordinating the various offices they have around the world.

See more: http://www.3percentconf.com/speakers/lori-senecal

Susan McGalla Works Toward Equality in the Workplace

There is a great change coming over the business world and it has been as steady and inspiring as you would hope. Susan McGalla is the founder of P3 Executive Consulting as well as the Vice President of Business Strategy/Creative Development for the NFL franchise, the Pittsburgh Steelers. McGalla isn’t just another hard working woman in the business world. She is an inspiration and someone who is actively fighting to pave the way for other women to follow in her footsteps toward high ranking positions in the business industry.

Susan McGalla knows that you can’t get by being anyone other than who you are, she just doesn’t believe that women should be penalized or held back due to ineffective measures. Studies have shown that companies with diverse gender and ethnic workforces are 15% to 35% more effective than their more homogeneous counterparts. In a subtle and sometimes not so subtle way these companies are willing to buck convention and engage in more modern thinking. Still, despite these huge statistics we see that women are contained to a minuscule percentage of C-Level and above positions for S&P 500 companies.

McGalla’s success has been an inspiration to watch because she has found it in a slew of different industries. McGalla worked all the way up to the top of the American Eagle Outfitters brand before ultimately becoming President of the company. From there she went on to found the P3 Executive Consulting company that we mentioned above. It is here that McGalla is working to empower other women to follow in her footsteps. McGalla is taking a different approach to getting women in the workforce and she might have to work a little harder to get people on board as a result.

We find that Susan McGalla doesn’t believe in the initiatives and networks that have become so common in today’s work environment. McGalla reasons that these initiatives don’t actually and actively address the underlying problem that is closing the door to female applicants up and down the higher ranking business positions. Instead, McGalla believes in the power of executive sponsorship.

Executive sponsorships work almost exactly how they sound. Instead of relying on work place initiatives, women leaders would turn to executive sponsors. These sponsors would help in the decision making process, search out qualified businesswomen, and put them into the roles that they can succeed at. The hope is that eventually these sponsorships will fundamentally change the business culture.


New show

Norman Lear has decided to host a weekly show. Lear is a World War II veteran, producer, creator, director and above all, the legendary of sitcoms. The new show is about offering listeners a blend of many aspects. The show incorporates family, events, music, politics and social matters. Lear has a special coverage of politicians and celebrities and ordinary citizens as well.Norman Lear is joined every week by his long time friend, Paul Hipp. They have worked together in the media industry. Hipp is an actor and composer who has become close to Lear over the years. Among the first guests in the show were Jerrod Carmichael, Amy Poehler, and Julia Louis-Dreyfus. Learn more: http://normanpattiz.com/

Norman Lear got the privilege to host Norman Pattiz. This opportunity was great for Lear because Pattiz is the founder of PodcastOne. Pattiz was also excited to be on Lear’s show. He confessed about admiring Lear form a long time. Having Lear’s show in PodcastOne was an amazing experience.


Norman Pattiz inspiration for PodcastOne is interesting. He conducted some research that proved effective in podcast advertising. This new idea was an advancement in marketing strategies. After the results were out, the research findings showed that podcast advertising has a major impact on brand popularity. These results were solid, considering five primary brands participated in the study.

Apart from establishing PodcastOne, Pattiz is also a founder of Westwood One. It is a media house that also excelled in the broadcast industry. Playing popular music and bringing shows led to the success of the media house. After PodcastOne was introduced, Pattiz took a different direction. He preferred airing on-demand shows. This approach was more guaranteeing because it delivered what the audiences needed.

Other achievements are being appointed a board of governor in broadcasting. During his service to this board, Pattiz launched Arabic languages in televisions and radios of Middle East. Each week had more than forty million audiences. Outside the broadcasting industry, Norman Pattiz has served as a council member in Foreign Relations Council and International Relations.Norman Pattiz is a good example of expressing what passion is. He pursued his desire to venture into the media industry. Right now, Pattiz has over forty years of a wealth of experience in media. He believes in creativity and innovation. Podcast advertising, on-demand shows, and numerous other ideas have made Pattiz stand out from other competitors. By pursuing his passion, Pattiz has lived a fulfilling career life. He has even created time to serve in other fields. Learn more: http://normanpattiz.com/author/npattiz/

Securus Technologies Is A True Leader In Public Safety

There are many different reasons that Securus Technologies is an excellent company. They are the leader in public safety. When they work on technologies, they are dealing with the justice system too. They are staffed with professionals that are experts in what they do for a living.


They have many clients that are located all over the nation. They deal with facilities that house inmates. When they create a technology, it is made in order to keep the population there safer. Every week, they create more ways for this to happen, and their customers are raving about them.


When they receive documentation from their clients, they will write an article for the public to read. This way, people are able to see what the company does and how it helps the clients. At one time, Securus Technologies invited the people to visit them in TX. During that experience, the people were able to see what they were working on, and how it will be of benefit to the correctional facilities around the nation.


Looking to the future with Securus Technologies creating more and more technologies that will help in the public safety realm. With the high dedication of their workers and the abilities that they have, the public will benefit highly from their effective means of implementing new techniques.


A Family Adopted Three Children

Recently, a heartwarming article about adoption was published in US News and World Report. Shaun and Anna Lokey have three biological children; however, Shaun was also interested in adoption. Anna says in the article that she was not sure about the idea because of failed adoption in her family as a child. She was also ambivalent about her abilities as a mother.

Over the next few years, Shaun revisited the idea with his wife. In the article, he told her that parents do not have to be perfect. They just need to be loving and willing. It was enough to convince Anna. Not only did they adopt a child from China, but they also adopted two more. There were some adjustments; however, the family of eight are flourishing, reports the article. The Lokeys are strong advocates of adoption, whether domestic or overseas.

The article shared that China is still the top country from where Americans adopt children. Some countries, such as Russia, have tightened their regulations on foreign adoptions. Meanwhile, the article mentions that domestic adoption is still going strong in the United States. In a current article from AdoptUsKids.org, adoptive father Bob Cole describes his life as “blessed” with his experience of over 40 years.

One of the reasons that this article touched home for me is that our two boys are adopted. Even though we got them as older children, they could not be any closer to our hearts than if we gave birth to them. Like the Lokeys, we certainly had our reservations at first. However, we could not have children of our own and desperately wanted to be parents.

We always say that we needed our boys as much as they needed us. Has life been a bowl of cherries? Of course not! There have been some obstacles that we had to overcome as a family. Children who come from the foster system are often so broken, it takes a lot of time, therapy, and love for them to heal. We are happy to say that we are another adoption success story like this article.

The Rise in the Number of Foster Children: Find Out the Recent Reforms to Encourage the Parents to Adopt the Children

Prevalence of the Foster Children

According to the recent data from the United States Children’s Bureau www.chidwelfare.gov , there are approximately 380,000 children in foster care in the United States. These children are either abandoned or abused by their family members. As a result, it becomes difficult for them to continue living with their relatives.

The affected children are both male and female. However, there exists a slight bias towards the male. These children experience emotional distress due to the difficulties they encounter in life. The problems are worsened by the fact that majority of the children are still young (averagely 8 years)

Reforms to Encourage Adoption of Foster Children

Recently, the Australian authorities have adopted a method aimed at encouraging the parents to adopt foster children. The reforms advocate for rewarding of the parents that adopt these children www.humanservices.gov.au . The government has set aside $90 million to fund the reforms over four years.
Those parents that adopt young children of up to four years will receive a fortnight allowance of $488. On the other hand, the parents who adopt teenagers will receive a relatively higher allowance of up to $738 every fortnight.

Benefits of the Reforms

These efforts are meant to encourage parents to adopt the foster children regardless of their economic status. Traditionally, the adoption was seen as a preserve of the rich in the society. This was primarily due to the cost implications that come along with adopting a child.

The Role to Be Played By Both Parties

The parent (s) of the adopted child is expected to provide love and care to the children. They are also obliged to offering the basic needs to the children. Additionally, they should ensure that the child is well educated. This would go a long way in ensuring both mental and physical stability. The child is expected to get all the required social amenities from the parent.

How the Foster Care System is Broken in California

On June 30, 2017, Carson Peterson became the adopted child of Tex and Rene Peterson after more than thirteen years in foster care, says Nicole Pelletiere (18-year-old who spent nearly 13 years in foster care adopted into forever home). Why was it so hard for Cardon to get adopted? With 68,000 children in foster care, it is a miracle he was found by the right family. Not only are there so many children in foster care, they are not all listed on the California foster care system’s website, California Kid Connection/]. For every child that is listed, there are at least 95 children that are not put up on the site, lowering their chances of ever finding their forever home. How would the Petersons even found Carson if he wasn’t listed? They would have had to be major advocates and have made phone call after phone call to find an unlisted child. One of the other big problems is the way the foster care system works in California. According to Jeff Catz of the Huffington Post, “California is one of about ten states that have a state-supervised and county-administered approach to foster care” (California adoption – Why Is It So Hard to Adopt from Foster Care?). This approach means that each county is a system within the statewide system and inter-county adoptions are rare and hard to process. Between the massive number of children in the the foster care system, the large number of those children not listed on California Kid Connection, and the bubbles that counties have become within the state, it is no wonder it took thirteen years for Carson to finally find a permanent, loving home.

Market America’s Miami World Conference

For a nonstop duration of three days, the Market America Miami World Conference will house a sold out crowd over 25,000 entrepreneurs and will be named as one of the largest conferences of the year. Market America Miami boasts of top-notch business seminars, the best techniques for marketing and selling, entrepreneurial guidance and the how-tos of proper networking. A few special celebrity guests will show up to the Market America Miami conference. There will be appearances from basketball pro Scottie Pippen, former veejay La La Anthony and singer Fat Joe. Pippen will help present the “Stay in Your Prime” segment and Fat Joe will take the stage to perform his major hit songs like “Lean Back” as well as “All the Way Up”.


UnFranchise Owners or (UFOs) at the Market America Miami conference will share their success stories on how they have netted millions and what to avoid as a startup company. Market America Miami conference’s master of ceremonies, Co-Founder Loren Ridinger, will share with their 25,000+ guests the unique concept of the company’s shopping annuity. This concept aids shoppers to convert their shopping spree’s into making money, all without a huge upfront investment that is prevalent with typical annuities. The investment the Market America consumers or users will have instead is the all of the earned cashback from their daily purchases. The Market America founders Loren Ridinger and JR Ridinger will discuss an array of topics throughout the days of the conference. These topics and segments will serve as the main highlights.



Madison Street Capital’s Achievements

Madison Street Capital is an organization that deals with investment banking. The company’s main offices are located in Chicago where they offer comprehensive financial services. Moreover, Madison Street Capital has a long history of having complexly structured contracts, formulation of exit strategies, and ability to match between buyers and sellers. Therefore, the firm specializes in such areas as mergers and acquisition, services in bankruptcy-related issues, corporate governance, tax compliance and offering advice about private placement.

Madison Street Capital has other offices in Oregon, India, and Ghana, therefore enabling to have a global approach in discharging services related to corporate finance. The company has a highly experienced staff and executives who utilize their deep relations, knowledge, and analytical skills to execute the various transactions. The main issues that the firm deals with include financial reporting, business valuation, asset management and price allocation. Other than the mentioned services, the firm also has a division which focuses on wealth preservation and tax planning. Madison Street Capital is focused on serving the needs of investment banking in the middle market. The institution has earned an extraordinary reputation in the financial sector due its expertise, experience, and integrity.

Recently, Madison Street Capital merged with the Spitfire Group to serve as the only advisor to DCG Software Value, a company that deals with software analytics. DCG Software Value is a leading company in the provision of services such as software estimation, value management, and project support services. DCG Software Value was founded in 1994 and has its headquarters in Pennsylvania. The merging of Madison Street capital with the Spitfire Group is expected to boost the value of the two firms. The Spitfire Group embraces a cutting-edge technology aimed at helping businesses to address the challenges they face in areas like technology architecture, project management and custom development of projects. Learn more: https://www.crunchbase.com/organization/madison-street-capita

Madison Street Capital triumphed by earning many honors in the annual M&A Advisor Awards that aims at recognizing firms with distinguished achievements in corporate financing. Also, the company achieved victory through coordination of ARES Security Corporation’s minority equity and its low debt investment. The company also enhanced its reputation through offering advisory services to WLR Automotive Group in a transaction that involved selling and leasing back valued at $13.2 million. Every year, major companies in corporate finance seek Madison Street Capitals’ services.The firm served solely as a financial advisor through coordination of a credit line on behalf of Maintenance Systems Management, a company that provides services in contract custodial, janitorial and maintenance.

The primary focus for Madison Street Capital is to build healthy businesses across the globe. Therefore, it is dedicated to the needs of its principal clients and provision of philanthropic activities to various organizations. Moreover, the firm has a team of highly experienced professionals making it a leader in investment banking industry. Learn more: https://www.facebook.com/madisonstreetcapitaladvisors/


Mickey Mouse Tells Kids Their Adoption Date

Elijah and Janielle knew that they were going to be adopted one day. However, they did not know the exact date. They thought that they were going to get adopted after the school year ended, but their real adoption date was closer than they thought.

Elijah and Janielle went to Disney World with their foster parents back in April 2017. They were given buttons and told to write down what they were celebrating. The kids wrote down that they were celebrating being adopted. The parents wrote down that they were celebrating adopting their children.

The park arranged for the children to meet Mickey Mouse. The children thought that they were just going to get their pictures taken with Mickey Mouse. However, Mickey Mouse actually told them the date that they were going to be adopted. Janielle and Elijah broke down crying when they found out that they were getting ready to be adopted.

The video of Elijah and Janielle breaking down after they found out their adoption date was posted online on July 6, 2017. It has received over 14 million views. Courtney Gilmore, whose is the children’s mother, stated that she knew the kids would be happy. However, she had no idea that they would break down and cry.

In most cases, when children hear exciting news, it takes a long time for them to process it. However, Elijah and Janielle had an immediate reaction when they found out that they were going to officially be a part of a family.