Eduardo Sirotsky Melzer is one of the prominent businessmen in Brazil and is the CEO and Chairman of RBS Group, one of the leading media firms in Brazil. The company was first established in 1957 by the grandfather of Duda Melzer, Mauricio Sirotsky Sobrinho. Over the years, the company has gained a highly powerful and influential position in the media sector in Brazil.
The company has also made some very crucial international investments to branch out the business overseas in the time to come. Duda Melzer is a highly qualified individual and has studied business at Pontifical Catholic University and did Masters in Business Administration from the Harvard Business School. Duda has also done a couple of Diplomas in Business and Finance from Harvard to get the practical knowledge further and add on to his education portfolio.
After completing his studies at Harvard, Duda stayed on in the United States and worked at some of the biggest media houses in the United States, including at the Delphi Corporation, Family Communication Network, and Box Top Media. Working at top media companies in the United States helped him gain the knowledge and experience needed to join and head RBS Group. However, even after joining RBS Group in 2004, he went on to work at various designations in the company before being appointed as the Chairman of the firm in 2012. Later in 2015, he was also made the Chairman of the board of directors.
In an article on Dino, Duda Melzer has helped tremendously in modernizing the RBS Group, and also started the e.Brick Digital, which works as the technology branch of the RBS Group. It is a firm that continues to invest in the digital sector to expand the business of RBS Group. The media business is getting competitive, and Duda Melzer implements innovative marketing and business strategies to ensure RBS Group retains its position on the top.
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